Tired of job hunting Start a business instead! -

Tired of job hunting Start a business instead! - If youre thinking about starting a business or hanging a shingle, youve probably considered  how to  improve efforts to  tap into social media and to use social networks to help promote your business, product or service. Statistics detailing social media business opportunities via social networking The statistics are pretty compelling. GrowingSocialMedia.com  featured these numbers  in a recent roundup: According to  Statistica, the number of global social media users is expected to reach 2.5 billion in 2018. Pew Research Center  found that 90% of adults age 18 to 29 use social media. (Although, that seems low!) We Are Social Media  found  71% of women are active on social media, compared to 62% of men. Perhaps most importantly for business owners: 92% of small business owners who use social media believe social media marketing is important for their business, according to  Business2Community. Neoteric UK  compiled more great stats in an info graphic referenced on We Are Social Media. They noted: The fastest growing group of new users on Twitter are between  55 and 64 years old. 45% of users feel “worried or uncomfortable”  when email and Facebook are inaccessible. The +1 button (on Google+) is hit at least 5 billion  times per day. 189 million of Facebook’s users  are ‘mobile only’, thanks to smartphones Does social media propel direct sales? With these statistics in mind, you may think social media marketing is a great direct line for you to help sell your product or service. Post a few great insights on Facebook, and VOILA! youre a selling machine, right? Not so fast. Last week, Ad Week    reported about data from  e-commerce vendor Custora analyzed between  January and March, 2016. Reviewing  about $100 billion in sales among 500 million shoppers, researchers identified only 1.5 percent of retailers last-click e-commerce transactions that came via social media. Of those, not surprisingly, Facebook dominated 81 percent of sales, while shopping-centric Pinterest generated 10.8 percent. Why use social media marketing if it doesnt produce direct-click sales? Stay top-of-mind / inspire trust / leverage reviews Why arent retailers dropping their Facebook, Pinterest, Instagram and other accounts and desperately searching for another marketing tool to guarantee sales? They realize social media isnt about selling. Instead, its a vehicle to help stay top-of-mind for clients and customers. In addition, leveraging these tools helps companies inspire trust in their target audience. Especially if you are a small business or are not well known, if you have a community of social media followers who are engaged and to whom you respond frequently, potential customers may  be more likely to take a chance on making a purchase from you. Social media is a great way to help encourage happy clients and customers to leave a positive review for you, which, in a buying environment where people look for online validation that their purchase is a good idea, is very useful to drive sales. Teach Google what you want it to know and demonstrate expertise Another, equally important reason to leverage social media as a business owner. These tools give even the smallest business the opportunity to feed content and information directly to Google and to teach the search engine what they want it to know. In addition, using  social media helps business owners demonstrate expertise and leverage credibility, which is especially important for consultants and coaches, but also for people selling products based on their knowledge. For example, if you are marketing a diet  product, youll want to prove to your audience you know something about health. Similarly, if youre selling exercise equipment, it will help inspire confidence in buyers if they can easily see your social media stream is full of content demonstrating you are an expert in the fitness field. Even if youre already making money online tap into a bigger audience Email marketers or those who rely mostly on Facebook ads and webinars to sell products and services may think they dont need to leverage non-paid social media to get the word out. Certainly, if you can drive people to  sign up for a webinar where you can demonstrate your expertise, youre on the road to success. However, youll never know how many MORE people might have taken the time for your webinar or purchased your product if you had a credibility-boosting social profile. Expand your network and access referrals and assistance Yet another important reason for businesses and business owners to use social media tools is that they allow you to grow your network and meet new people who may be willing to promote you or your company to their network! One new tool Ive been checking out lately that fits in well with this model is called Brazzlebox. Its a virtual community for small and home based businesses. Check out their video.  Members of the community can easily network with  other businesses nearby, and connect up with other businesses in the same industry.  Members can post on the network, trade private messages or even give out coupons. I built my  business using social media tools and I LOVE helping people figure out how to make the most of these resources. So, I launched a new program to help other entrepreneurs who want to stop wasting time on social media and start making money. The Smart Business Owner’s Social Media Help Desk” is a private Facebook group where I teach entrepreneurs how to leverage social media to enhance their reputations, grow their brands, expand their businesses and make more money. Click through to learn more and access the limited-time offer bonuses! Icon vector designed by Freepik